Market Study: Scriptura Engage strongest CCM performer
Inventive Designers, a global provider of solutions for customer communications management and document security, announced today that it has been recognised as one of the strongest solution providers in the field of Customer Communications Management (CCM) by Madison Advisors, an advisory firm that provides research in the customer communications industry.
The 5th Edition Update of the ‘Customer Communications Solutions’ study analyzed 12 vendors in the CCM market and provides insight in market drivers and trends. Scriptura Engage received the highest marks with regard to support for the emerging CCM trends: multichannel output, data analytics functionality and support for cloud-technology.
“We are very proud to see that our efforts and focus on innovation are recognised.” says Klaas Bals, CTO and co-CEO of Inventive Designers. “We listen carefully to our customers and we look at market trends. But in order to truly innovate, it is important to develop your own vision of this market. It’s great to see our leading role in the industry confirmed.”
While all of the CCM solutions in the study support multiple print and electronic output formats, Madison Advisors pointed out that Inventive Designers’ Scriptura Engage has functionality to monitor the status of electronic documents and respond appropriately. For example, an undelivered e-mail regarding a financial issue could result in a paper copy being printed and mailed. Other vendors may offer integration to third-party systems that manage e-mail and SMS/text delivery, but don’t go beyond the delivery.
“One of the biggest challenges organisations face today is the integrated approach towards multichannel communications”, Klaas Bals continues, “With Scriptura Engage we offer them the opportunity to integrate the printed channels, electronic channels, social media and mobile in one solution.”